In the strangest coupling we have yet to see, Nintendo and Pennzoil have teamed up to create one of the most brilliant examples of gamification…
adminDecember 9, 2014
Voltzwagen's new social media based game brings fans of the brand together by asking them to tag VW cars, vans, and trucks on Google Maps.…
adminDecember 9, 2014
Over 3 events, Heineken got their beer into consumers hands in an intriguing way, by lighting up the world's largest dance event in Heineken green.…
adminDecember 8, 2014
Brancott Wine has the most interesting bottle in the world thanks to its new augmented reality app. Brancott's brand activation invited purchasers of the new…
adminDecember 8, 2014
Equipped with four 72" inch HDTVs, Samsung's new branded vehicle is making the road a safer place. As this truck drives along the highways of America,…
adminDecember 8, 2014
In an innovative experiential marketing campaign, 7/11 invited people to turn any container they could think of into a Slurpee cup. The event went viral…
adminDecember 8, 2014
In one of the greatest PR stunts we have ever seen, the Johannesburg Zoo has rigged electronics into the enclosure of the honey badger BG so…
adminDecember 8, 2014
Smileball is a simple but insanely creative concept and one of the best uses of gamification and electronics integration we have seen yet. Your smile powers…
adminDecember 8, 2014
Emblazened with the instructions, "Hug Me", Coke's newest experiential marketing vending machine trades hugs for Cokes. This bit of electronic integration was accompanied... SHARE ARTICLE…
adminDecember 8, 2014