Not to be confused with Virtual Reality, Augmented reality is the fusion of 3D and real life imagery usually viewed through a smart phone or tablet.
Any gathering or grouping focused on engagement end education about a brand, product, concept, or institution.
Spaces that utilize haptic technologies and/or virtual/augmented reality to provide a more immersive experience for visitors.
Any branded event, technology, or location that allows people to interact with the product. Try before you buy.
A one to three page website created for a highly specific purpose such as an event, product launch, or brand activation.
Any app that allows the user to capture a picture at an event and share that picture on social media. Photo activation is often paired with Themed Environments or other forms of Tech Integration.
Virtual Reality is any immersive virtual environment. VR is typically experienced through digital headwear such as the Occulus Rift or Google Cardboard and is ideal for educating a user about places, processes, or concepts.
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