Not to be confused with Virtual Reality, Augmented reality is the fusion of 3D and real life imagery usually viewed through a smart phone or tablet.
Events and activities that brings brands to life and encourages positive participation physically and digitally. Often this takes the form of events or greater campaigns utilizing street teams, tradeshows, and/or public events.
Games or give-aways that offer prizes in return for captured information. This includes prize drawings, instant win games, or “mail-in” contests.
Video, interactive, and other media aimed to teach people relevant issues about the product, brand, or subject.
Any branded event, technology, or location that allows people to interact with the product. Try before you buy.
City to city, coast to coast, or just across town. If a brand, cause, or team move from location to location putting on an event, that’s a tour.
Any gathering or grouping focused on engagement end education about a brand, product, concept, or institution.
Spaces that utilize haptic technologies and/or virtual/augmented reality to provide a more immersive experience for visitors.
Any app that allows the user to capture a picture at an event and share that picture on social media. Photo activation is often paired with Themed Environments or other forms of Tech Integration.
Spaces that are branded, themed, or otherwise decorated to make a space more inviting or engaging. Typically includes 3D sculptures or extruded surfaces to help reimagine the area.
Virtual Reality is any immersive virtual environment. VR is typically experienced through digital headwear such as the Occulus Rift or Google Cardboard and is ideal for educating a user about places, processes, or concepts.
A one to three page website created for a highly specific purpose such as an event, product launch, or brand activation.
