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At SXSW, Game Of Thrones rolled out an epic themed environment filled with games, booths, and even virtual reality. Visitors to the exhibit not only got to learn more about their favorite show, with the Occulous Rift, they could ride the elevator to the top of the series iconic wall. 3D printed dragons adorned the walls, live demonstrations of the outfit design sat beside coverage from behind the scenes, the throne itself made an appearance.