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Curves Fragrance Presents Social Game Show

By December 1, 2015December 4th, 2015Content Marketing, Gamification

Curve took a unusual, but effective and hilarious, approach to raise awareness for their new line of fragrances for men. I Want My Phone Back is a fun little piece of content marketing in collaboration with College Humor wherein people volunteer their phone to the shows host and he will randomly call or text someone in your contacts until the player speaks the shows name. As well as being hilarious, it also garnered half a million views for Curve.