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Jurassic Park + American Express Hypes Fans

| Augmented Reality, Gamification | No Comments
To raise brand awareness for the new movie, American Express and¬†Universal Studios unveiled a whole new augmented reality experience. After a short, educational prompt... SHARE…

BBC Brings in New Viewers Using Augmented Reality

| Augmented Reality, Themed Environments | No Comments
In this excellent use of augmented reality, BBC's Frozen Planet let children and adults alike interactive and learn about penguins, polar bears, and whales. From…

National Geographic Reaches Out To Parents + Children

| Augmented Reality, Interactive Environments | No Comments
National Geographic brought parents and children together in their most recent augmented reality application. Participants can play and interact with a myriad of characters... SHARE…

Nike Unviels Product While Getting People Active

| Gesture Tech, Interactive Environments, Themed Environments | No Comments
Nike and Selfridges partnered to bring a whole new generation of products to the waiting crowds. With a branded environment, gesture enabled apps, 3D projection…

Nike’s Hyperdunk Campaign Raises Brand Awareness

| Brand Activation, Themed Environments | No Comments
Nike's newest shoes measures how high you jump. In their latest brand activation, Nike created a branded street corner complete with a giant shoe. When…

CityTarget Creatively Attracts New Customers

| Brand Activation | No Comments
CityTarget has brought in a whole new customer demographic after launching their latest brand activation. Hosted in Chicago, Illinois, CityTarget caught commuters... SHARE ARTICLE +…

GE Healthcare Educates the Public With The Trivia Taxi

| Contests, Gamification | No Comments
Inspired by Cash Cab, GE Healthcare invited people to learn more about their health and the GE brand. This experiential marketing campaign delivered participants... SHARE…

H&R Block Draws Crowds With New Video Activation Kiosk

| Contests, Gamification, Photo-Video Activation | No Comments
H&R Block's new video activation kiosk gives back to the masses by putting cold hard cash in their hands. By spinning the wheel on this…

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