Starting with a fake TED talk featuring the movie’s antagonist, Prometheus’s experiential campaign let out little information about the movie itself. As the movie’s microsite came up, people were asked if they would like to be part of a secret operation; the Prometheus initiative. A commercial then ran featuring the David 8 android which would then direct the viewer back to the Prometheus microsite to play games and learn more about the android/movie. Personal invitations were sent out over Linked In inviting people to join the initiative. Further the experiential marketing campaign, another viral video and microsite were then set up hosted by someone who opposed the actions of the films antagonist.