Sports Illustrated puts you in the center of a Swimsuit Issue photo shoot using virtual reality headsets. Using cinematic VR techniques, SI created a complete 360° experience where in, no matter where you looked, you were interacting with the SI models. To help bring this idea to their customer base, they simultaneously created print pieces of the 360 video to run in there ongoing issues of the magazine. As virtual reality becomes a widely adopted and intriguing format, SI took a huge first step into the VR waters.