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Coke Zero’s Massive Multichannel Brand Activation

By November 14, 2015December 4th, 2015Electronics Integration

What if a TV ad or billboard could pour you a refreshing beverage? This is what the people at Coke Zero though when the launched the Drinkable Billboard campaign. Through a series of experiential events, TV ads, and an awesome billboard that integrated a custom app and social media, Coke Zero delivered countless free drinks to people around the nation.