Spaces that utilize haptic technologies and/or virtual/augmented reality to provide a more immersive experience for visitors.
Any branded event, technology, or location that allows people to interact with the product. Try before you buy.
Spaces that are branded, themed, or otherwise decorated to make a space more inviting or engaging. Typically includes 3D sculptures or extruded surfaces to help reimagine the area.
Virtual Reality is any immersive virtual environment. VR is typically experienced through digital headwear such as the Occulus Rift or Google Cardboard and is ideal for educating a user about places, processes, or concepts.