Events and activities that brings brands to life and encourages positive participation physically and digitally. Often this takes the form of events or greater campaigns utilizing street teams, tradeshows, and/or public events.
Games or give-aways that offer prizes in return for captured information. This includes prize drawings, instant win games, or “mail-in” contests.
Video, interactive, and other media aimed to teach people relevant issues about the product, brand, or subject.
Also known as engagement marketing, Experiential Marketing is a strategy that directly engages people and invites/encourages people to participate in the evolution of a brand.
Any branded event, technology, or location that allows people to interact with the product. Try before you buy.
Any app that allows the user to capture a picture at an event and share that picture on social media. Photo activation is often paired with Themed Environments or other forms of Tech Integration.
City to city, coast to coast, or just across town. If a brand, cause, or team move from location to location putting on an event, that’s a tour.
