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Merrel VR Expedition + Themed Tradeshow Environment

By November 14, 2015December 4th, 2015Themed Environments, Virtual Reality

Tens of thousands of feet the in the air atop the peaks of the Dolomites in Italy, Merrell took people on a trip, but they never left the show floor. Utilizing an amazing themed environment, modelled after the rough rock edges of the cliff faces they were exploring, and virtual reality, Merrell thrilled and, in some cases, frightened people who visited their exhibit. And the view from inside that virtual reality headset was worth the trek up the mountains.