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Verizon Hashtag Lets Fans Color Empire State Building

By November 14, 2015December 10th, 2015Electronics Integration, Internet of Things (IOT)

When the Seahawks faced off against the Broncos, Verizon turned to social media to determine the winner. As each fan posted with the tag #WhosGonnaWin, their team colors would take over the top of the Empire state building. At the end of this social marketing campaign, the Seahawks won with a narrow 50.4 percent of the vote and Verizon showed the world how tech integration should be handled.