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Nintendo and Pennzoil Team Up At SXSW

| Electronics Integration, Gamification, Internet of Things (IOT) | No Comments
In the strangest coupling we have yet to see, Nintendo and Pennzoil have teamed up to create one of the most brilliant examples of gamification…

IBM Transforms The Kitchen With Cloud Technology

| Internet of Things (IOT), Mobile Branded Vehicles | No Comments
IBM has introduced cloud computing to the kitchen in a brilliant example of electronic integration. IBM's cloud introduces a set... SHARE ARTICLE + READ MORE

VW Incentivises Brand Awareness With New Game

| Gamification, Location Based Apps | No Comments
Voltzwagen's new social media based game brings fans of the brand together by asking them to tag VW cars, vans, and trucks on Google Maps.…

Heineken Teams Up With Dance Event To Drive Sales

| Electronics Integration | No Comments
Over 3 events, Heineken got their beer into consumers hands in an intriguing way, by lighting up the world's largest dance event in Heineken green.…

Brancott Wine Drives Brand Awareness With AR

| Augmented Reality, Brand Activation, Virtual Reality | No Comments
Brancott Wine has the most interesting bottle in the world thanks to its new augmented reality app. Brancott's brand activation invited purchasers of the new…

Samsung’s Safety Truck Draws Eyes On The Highway

| Electronics Integration, Mobile Branded Vehicles | No Comments
Equipped with four 72" inch HDTVs, Samsung's new branded vehicle is making the road a safer place. As this truck drives along the highways of America,…

7/11 Draws Huge Crowds With BYOC Day

| Brand Activation, Product Sampling | No Comments
In an innovative experiential marketing campaign, 7/11 invited people to turn any container they could think of into a Slurpee cup. The event went viral…

Joburg Zoo Hires Tweeting Badger

| Electronics Integration, Internet of Things (IOT) | No Comments
In one of the greatest PR stunts we have ever seen, the Johannesburg Zoo has rigged electronics into the enclosure of the honey badger BG so…

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