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GE’s Social Fridge Hands Out Free Beer

| Electronics Integration, Internet of Things (IOT) | No Comments
In an interesting example of electronic intigration, GE presents the social fridge. When 10 people checked into GE's booth at SXSW, the 1939 vintage fridge…

USA Swimming Utilizes Frictionless Registration

| Photo-Video Activation | No Comments
With frictionless registration booths, photo activation apps, and savvy brand ambassadors, USA Swimming made quite the splash at the Omaha Nebraska Olympic... SHARE ARTICLE +…

Game Of Throne’s Themed Environment Wows Visitors

| Themed Environments, Virtual Reality | No Comments
At SXSW, Game Of Thrones rolled out an epic themed environment filled with games, booths, and even virtual reality. Visitors to the exhibit not only…

Sprite Grabs The Attention Of Beach Goers

| Product Sampling, Themed Environments | No Comments
Sprite helped cool off crowds with a themed beach shower. Beach goers in Brazil got a pleasant respite from the Summer heat when Sprite installed…

Nike + Selfridges Empowers Brand Awareness

| Gamification, Gesture Tech, Interactive Environments | No Comments
Nike and Selfridges newest kinetic window display utilizes gesture technology in a creative new way. This collection of 8 window displays draws eyes by reacting…

Prometheus Goes Viral With New Microsite

| Web-Microsites | No Comments
Starting with a fake TED talk featuring┬áthe movie's antagonist, Prometheus's experiential campaign let out little information about the movie itself. As the movie's microsite... SHARE…

Cinemax Covers Half A City Block With One App

| Brand Activation, Photo-Video Activation | No Comments
Cinemax is drawing crowds with its Strike Back Superwall. Comprised of 18 giant HDTV's, this sci-fi super-interactive not only allows multiple users to play around…

Bing + Jay-Z Team Up To Drive Brand Awareness

| Brand Activation, Themed Environments | No Comments
The search engine Bing has teamed up with Jay-Z in their latest experiential marketing campaign to drive brand awareness. To celebrate Jay-Z's newest novel,┬áreached out...…

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